Craft Beer Revolution and Budweiser!!

On Sunday during the Super Bowl, Budweiser released this commercial.

As an avid craft beer drinker and a advocate for the craft beer revolution, I find this commercial rude and impudent.  Budweiser is trying to take on the craft beer industry.  They are a bunch of hypocrites.  Budweiser is owned a mega corporation called AB InBev based out of the Europe.  AB Inbev is the largest beer company in the world.  They have been taking over craft breweries for a while now including Chicago's Goose Island Brewery.  In the commercial, they are mocking pumpkin peach ale to show the unique ingredients used in many craft beers.  Interestingly, the same company that produces the pumpkin peach ale, Elysian Brewing Company, was purchased by AB InBev.

Also, many people are becoming educated about what they are eating and drinking.  Craft breweries have been noticing for some time now.  Craft breweries have been producing a quality product with hard work and grit.  Many people including myself have been drinking craft beers because we want to enjoy the variety of flavors and smells that craft beer brings to the table.  Good beer should be enjoyed and not slammed.  If you want to slam your beer and drink to get to drunk, then by all means, stick with the mega corporate beers like Budweiser.

 I believe that drinking should be an experience.  I want to taste the intricate taste and flavor of craft beer.  I want to enjoy my beer.  I worked hard for it. 

By the way, craft breweries are not sitting down from a fight.  They took on Budweiser with this clever parody of the Budweiser ad.